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experience

REQ | Washington, DC | Oct. 2021 - Sept. 2023

Media Specialist

REQ | Washington, DC | Oct. 2021 - Present

  • Manage budgets for various paid search, display, and social media accounts.

  • Provides actionable insights, strategies, and reports about specific campaign performances to clients, defining and evaluating relevant KPIs.

  • Develops digital campaigns using Google Ads, Amazon Ads, and Facebook Business Manager from concept to launch, optimizing campaigns to achieve campaign goals.

Sea Suite Cruises | Remote | Feb. 2022 - Present

Freelance Social Media Coordinator

Sea Suite Cruises | Remote | Feb. 2022 - Present

  • Curates content and manages digital customer relations for Instagram, Facebook, and TikTok accounts, supporting a unified brand voice.

  • Stays current with media news and application updates to create engaging static and video content, along with providing creative input for paid social efforts.

Pollen | Remote | Nov. 2019 – Mar. 2021

Marketing Intern

Pollen | Remote | Nov. 2019 – Mar. 2021

  • Recruited and managed a diverse team of over 20 JMU sales representatives.

  • Strategically organized and executed multiple client excursions domestically and internationally, increasing overall customer experience and satisfaction.

The Headfirst Companies | Oakton, VA | June – Aug. ‘20 & ‘21

Digital Marketing Intern

The Headfirst Companies | Oakton, VA | June – Aug. 2020 & 2021

  • Lead for campsite’s social media platform and Wix.com parent’s blog; posted content for different camp’s activities multiple times per hour.

  • Created visual and written content after self-immersion into camp activities; ensuring consistency of brand voice.

Office of Fraternity and Sorority Life | Harrisonburg, VA | Aug. - Dec. 2019

JMU Student Hearing Officer

Office of Fraternity and Sorority Life | Harrisonburg, Virginia | Aug. - Dec. 2019

  • Analyzed confidential material, collaborated with peers to determine outcomes, and support a high ethical standard for Greek Life organizations.

  • Reviewed incident reports and documentation to objectively decide outcome.

Yes& Agency | Alexandria, VA | May – Aug. 2018

Creative and Digital Marketing Intern

Yes& Agency | Alexandria, VA | May – Aug. 2018

  • Worked with Creative and Digital teams to construct products of web and graphic design along with video production.

  • Utilized prior knowledge of composition and design to code internal newsletter; developed skills in Adobe CC and basic design principles.

education

Harrisonburg, Virginia | 2021

James Madison University

Harrisonburg, VA  |  2021 

B.B.A. in Marketing; European Business & Digital Marketing Concentrations

B.A. in Media Arts and Design; Interactive Design Concentration

University of Antwerp – Facility of Business and Economics

Antwerp, Belgium | 2019

Antwerp, Belgium | 2019

leadership

Alpha Sigma Alpha (ASA) – Beta Epsilon Chapter | 2019 to 2020

Sorority President

Alpha Sigma Alpha (ASA) – Beta Epsilon Chapter | 2019 to 2020

  • Led 22-member executive board, 200+ general body members, and 15 committees.

  • Modified existing processes to meet challenging COVID-19 environment

  • Served as both internal and external spokesperson for the chapter during; interacted with stakeholders including staff and faculty, alumnae advisors, and national officers.

Community Give Back Event | 2019

Fundraiser Lead

Community Give Back Event | Harrisonburg, Virginia | 2019

Greek Sing for The Arc | 2018 & 2019

Greek Sing Props Lead

Greek Sing for The Arc | Harrisonburg, Virginia | 2018 & 2019

Mothers Against Drunk Driving | 2018 & 2019

Public Relations Head

Mothers Against Drunk Driving | Harrisonburg, Virginia | 2018 & 2019

Resume Anchor

Blaise Media | Aug. 2023 - Present

Founder & Media Manager

REQ | Washington, DC | Oct. 2021 - Present

  • Established a full-service digital marketing and social media agency, specializing in
    Paid Search, Paid Social, SEO, Organic Social, Web Design, and Graphic Design.

  • Organizes and implements the creation and execution of digital marketing strategies,
    driving improved online visibility, user engagement, and conversion rates.

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