Web & App Design
Web & App Design
Web & App Design
Web & App Design
JACQUELINE
BLAISE
marketing
BROADWAY'S BABIES
Social Media Marketing Plan
Throughout the course of my Social Media Marketing class, we had a semester long project to create a social media marketing plan for an organization in need. Our class partnered with Broadway’s Babies, which is an organization based in New York City that helps public school students and underprivileged community members pursue their passions in the arts of theatre and music. My group gathered research about their current social media, their organization, their competitors, along with other crucial information to construct a plan personalized for their organization.
LIMITLESS
James Madison University Integrated Marketing Communications Plan
In my course for Integrated Marketing Communications, my group conducted a semester long project of an integrated marketing communications plan to help James Madison University appeal to a certain demographic population within our given geographic location. We created the LIMITLESS campaign under our fake marketing agency, RedRoof Marketing, for the Northern Virginia high school student population.
HEELYS
Brand Consultation and Rebranding Project
In my course for Consumer Behavior, my group and I had to prepare a brand consultation of a brand of our choice. My group decided to do our project on Heelys, due to their current marketing positioning at the time and because of the nostalgia that the brand gives to our generation. We conducted a market analysis, market strategy, held focus groups, and came up with recommendations for Heelys in order for them to better position themselves as trendy shoes among their competition.
HULU
Marketing Analytics Application Project
Throughout my Marketing Analytics course, my group accumulated the knowledge we needed of RStudio and Power BI to conduct an analysis for a research question of our choice. Our primary research question was how Hulu is competitively advantaged and compared to other streaming services. Through research, surveys, conjoint analysis, perceptual maps, and buyer personas, my group was able to brainstorm recommendations for Hulu in order to better compete within the online streaming service industry.
